Field of Study: | Applied Economics Business Administration and Management, General Marketing/Marketing Management, General
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Description: | Gain a competitive edge in the digital economy by mastering international business strategies, analytics, and digital toolsets. In an everchanging marketplace, let the Honours Bachelor of Business Administration degree instill in you a solid foundation that will prepare you for whatever the future brings. Students gain a comprehensive understanding of business fundamentals, digital commerce, finance, accounting, human resources and marketing in the digital economy. Choose from two high-impact major options for your undergraduate degree: Digital Economy
- Gain in-depth knowledge in e-commerce, fintech, supply chain management, and emerging technologies
Digital Marketing
- Develop a deeper understanding of digital marketing strategies, analytics, online branding, and digital asset management
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Cost per year:* | Choosing to pursue a university education is a big commitment that impacts every aspect of your life, including your finances. Our fees are determined by the total cost of individual credits per academic year. All fees are listed in Canadian dollars and these rates are subject to change. |